The primary objective was to create a look and name that unmistakably connected it to PHL in a project centred around developing a distinct identity for the Team Sales group within the PHL umbrella.
This also includes designing an ownable logo. Furthermore, the task extended to creating copy and visuals for Team Gear Squad (TGS) for various advertising media. The challenge lay in ensuring the designs could adapt to different mediums and that the copy should reflect services offered by TGS. This case study highlights brand identity development, logo design, and content creation to address the diverse needs of the client.