Role: Creative Direction, Art Direction, Design, Visual Identity
We are asking to do a brand design for sports apparel in this project. Finding inspiration from the five senses, we connected with our customers and sports.
Sport is to feel the heat from the skin taken away by the wind; it is abstract and dynamic; it is finding an inner balance and a journey. That is how the brand name comes from. Power Pulse. It is like the pulse, like wind, like a trajectory of movement.